Consuming Aspiration
July 9, 2025
The Culture of Becoming
The self-help industry sells improvement. Not in the quiet sense of growth, but in the endless choreography of becoming: more...
Identity on Subscription
July 8, 2025
Introduction
The alpha male archetype has long been held up as an aspirational model of leadership – bold, dominant, charismatic, decisive. Drawn...
From Raid to Retail
July 7, 2025
Over the last few weeks, I have been researching the origins of the corporation as we know it today. I traced its roots back to 1600 and the East...
Intent and Interpretation of Symbols
June 26, 2025
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There is a recurring symbol I use in my practice which is a high gloss fibreglass mannequin. I rescued the mannequin on the final clearance, and...
I Rebranded Myself as a System File
May 27, 2025
My name is Mark O’Connor. It’s the name I was given, born into — but it’s not the name I create under.
There are already Mark O’Connors established...